About Us | E-Insure Services, Inc.
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Company History
E-InsureSM Services Inc.
was founded by David Thompson on December 2, 1992 as Specialty Programs, Ltd. Initially
Specialty Programs was to offer special types of insurance to groups of insureds. However,
in 1996 Specialty Programs, Ltd., bought the rights to the domains: einsure.com, EINSURANCE.com
and E-Insure.com and e-insurance.com and created its first website to sell insurance on the Internet.
In those days the Internet was a fledgling environment for insurance and there was some “brochure
ware" but little in the way of insurance transactions. It was clear from the audience participation
that selling insurance on the internet would be a viable business but it was also clear that there
would be a great deal of time and financial support expended before the correct model for selling
insurance on the internet was formulated. Many insurance websites raised large sums of capital in the
early days but squandered it on advertising. They bought impressions, clicks and anything else they
could find to get traffic on their website. The problem was that the potential insureds wanted to shop
at that time but not buy on the Internet. Insurance related website companies spent much of the money
that they had raised on advertising and in the end many of them had to sell even larger pieces of their
companies or the whole company in order to continue its operations. E-InsureSM Services Inc
maintained a slow and steady growth plan and our goal has always been to
provide value for the insurance customer.
EINSURANCE - Online Insurance Quote Comparison Market
EINSURANCE - Online Insurance Quote Comparison Market
E-InsureSM Services Inc. provides online tools such as an insurance glossary that helps decode
insurance policies and can help the consumer determine which type of insurance is best suited for the
consumer. While this has always been a noble cause, in the early years many visitors would travel through
the site and call E-InsureSM with questions. E-InsureSM Services Inc. received many
inquires about insurance and learned from that experience that insurance buyers were not ready to buy
coverage or renew policies on the internet until the quality of the offerings were different from that
which was available in the then standard insurance market. Even today, there are only a handful of insurance
companies that are able to offer lower prices because they operate in a virtual rather than physical environment.
Our first websites were colorful and eye-catching but cluttered and cerebral. They were designed for their
artistic and entertainment value as much as for their function. We had multi-colored navigation bars, we had
segmented globes; we had a picture of an insurance guru, just to name a few. We also had various functions;
direct to carrier, direct to agent and indirect to aggregation portals. In the end we found that a combination
of the above gives the best experience to our customers.
If you visit our site today, you will see an ever changing presentation of insurance products and services designed
for the consumer. We continue to evolve and mold the site as our audience's needs change. We hope you will find
our site useful and helpful in your search for insurance answers and insurance quotes.
Our first websites were colorful and eye-catching but cluttered and cerebral.
They were designed for their artistic and entertainment value as much as for
their function. We had multi-colored navigation bars, we had segmented globes;
we had a picture of an insurance guru, just to name a few. We also had various
functions; direct to carrier, direct to agent and indirect to aggregation
portals. In the end we found that a combination of the above gives
the best experience to our customers.
If you visit our site today, you will see an ever changing presentation of
insurance products and services designed for the consumer. We continue to
evolve and mold the site as our audience's needs change. We hope you will find
our site useful and helpful in your search for insurance answers and insurance
quotes.
For Insurance Providers
Looking for partnership opportunities with
E-Insure? Learn about establising a relationship with a national online service
for personal and business coverage lines.