About Us | E-Insure Services, Inc.
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Company History
E-InsureSM Services Inc.
was founded by David Thompson on December 2, 1992 as Specialty Programs, Ltd.
Initially Specialty Programs was to offer special types of insurance to groups
of insureds. However, in 1996 Specialty Programs, Ltd., bought the rights to the
domains: einsure.com, einsurance.com and E-Insure.com and e-insurance.com and
created its first website to sell insurance on the internet. In those days the
internet was a fledgling environment for insurance and there was some “brochure
ware" but little in the way of insurance transactions. It was clear from the
audience participation that selling insurance on the internet would be a viable
business but it was also clear that there would be a great deal of time and
financial support expended before the correct model for selling insurance on
the internet was formulated. Many insurance websites raised large sums of
capital in the early days but squandered it on advertising. They bought
impressions, clicks and anything else they could find to get traffic on their website.
The problem was that the potential insureds wanted to
shop at that time but not buy on the internet. Insurance related website companies spent much
of the money that they had raised on advertising and in the end many
of them had to sell even larger pieces of their companies or the whole company
in order to continue its operations. E-InsureSM Services Inc
maintained a slow and steady growth plan and our goal has always been to
provide value for the insurance customer.
eInsurance - Online Insurance Quote Comparison Market
The EINSURANCE website was designed to provide a free
online platform where consumers could easily find multiple insurance carriers
and quotes for a variety of insurance products such as auto insurance, business
insurance, health insurance, and home insurance. Specialty insurance products
and financial services provider information are also available on the site.
E-InsureSM Services Inc. also provides online tools such as an
insurance glossary that could help one understand one’s insurance policy and
help one determine which types of insurance are best suited to their needs.
While this has always been a noble cause, in the early years many visitors
would travel through the site and call E-InsureSM with
questions. E-InsureSM Services Inc. received many inquires about
insurance and learned from that experience that insurance buyers were not ready
to buy coverage or renew poicies on the internet until the quality of the offerings were
different from that which was available in the then standard insurance market.
Even today, there are only a handful of insurance companies that are able to offer
lower prices because they operate in a virtual rather than physical
environment.
Our first websites were colorful and eye-catching but cluttered and cerebral.
They were designed for their artistic and entertainment value as much as for
their function. We had multi-colored navigation bars, we had segmented globes;
we had a picture of an insurance guru, just to name a few. We also had various
functions; direct to carrier, direct to agent and indirect to aggregation
portals. In the end we found that a combination of the above gives
the best experience to our customers.
If you visit our site today, you will see an ever changing presentation of
insurance products and services designed for the consumer. We continue to
evolve and mold the site as our audience's needs change. We hope you will find
our site useful and helpful in your search for insurance answers and insurance
quotes.
For Insurance Providers
Looking for partnership opportunities with
E-Insure? Learn about establising a relationship with a national online service
for personal and business coverage lines.