Privacy Policy

Trust is not easy to earn, so we don’t play games or ignore complaints.
From its start in 1992, EINSURANCE remains guided by strong ethics.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at


This privacy policy applies to owned and operated by E-Insure Services, Inc.. E-Insure Services, Inc. (“E-Insure”), recognizes the importance of protecting the privacy of personal information about our clients and others who visit our Web site. Within this context, the term “personal information” includes any personally identifying information you provide, whether online or by any other means. You may give E-Insure personal information when you register for an account or service, or when you communicate with us via telephone, fax, or e-mail. E-Insure’s policy is never to share your personal information with any third party except as you specifically permit or as required by law and only in the ways that are described in this privacy policy. We do not sell your personal information to third parties.

Information Collection

E-Insure Services, Inc., is the sole owner of the information collected on E-Insure collects information from our users at the following points on this website:

  • Support Support Requests
  • Topics & Editorial Comments
  • Insurance Quotesli>User Profile Maintenance
  • User Registration

User Registration

Many of the services available on require no registration. Others, such as insurance quotes, require that a user first complete a registration form. During registration a user must provide a minimal set of identifying information, including the user’s name, e-mail address, and zip code. This information uniquely identifies the user’s account with E-Insure Services and enables us to select insurance providers that do business in the user’s geographic region. The user may provide more extensive contact and personal information as well, such as cell phone, fax number, home phone number, height and weight, medical history and personal business affiliation though this is not required. We will occasionally contact the user via the provided e-mail address regarding the administration of the user’s account. Subject to the user’s approval, we may also use this information to contact the user about services on our site about which the user has expressed an interest.

Insurance Quotes

During the insurance quoting process, we require collecting the user’s zip code if it was not already collected from the registration process.  Additionally, for each quote request we may collect a user’s email address for the purposes of email notifications related to the status of the quote request submitted by the user. In some cases, we may collect additional personal information from the user relevant to the product under consideration. Depending on the nature of the quote, this information may relate to the user’s business, demographic, financial, legal, medical, residential, or other history or current status.

User Profile

E-Insure consolidates all personal information collected about an individual user into that user’s User Profile. Each user has the ability to add, edit, or delete this information at will by logging into your account online and changing this information via your online profile. Apart from the user, only selected E-Insure employees have direct access to the entirety of this information, in order to facilitate customer service. E-Insure partners have limited access as required to service insurance quotes requested by the user. No other party has access to User Profile information, except as the user specifically permits or as required by law.

Information Use

E-Insure makes use of information collected from our users in a number of ways. Some of these uses are intrinsic to the operation of the website; in other words, this website would be unable to fulfill essential functions without access to such information. Other uses enable E-Insure to provide the best possible customer experience, while still others assist us in formulating business strategy. The following is a list of the most significant ways in which E-Insure makes use of your personal information:

  • Insurance Quotes
  • User Profile
  • Cookies
  • Log Files
  • Sharing
  • Links
  • Feedback
  • Discussion Topics (e Insurance Journal)

Insurance Quotes

E-Insure is in the business of connecting businesses and consumers with insurers and providers of insurance information that can meet their specific needs. An essential part of the process involves sharing relevant personal information about the user with prospective providers, so that providers can provide an appropriate and useful response. Our partners receive this information in one of two ways, depending on the type of service requested. Online quoting engines generally provide their own applications. In the case where the user has elected to be serviced by an online quoting engine, E-Insure will frame the quote engine’s application, meaning that any information entered by the user will pass directly to the partner.

E-Insure generally does not have the option to retain or make use of this information, although in some cases E-Insure can contribute to it (and add convenience for the user) by pre-filling relevant application fields with data from the user’s User Profile. Most E-Insure Partners are insurance agencies that lack the capacity to provide their own online capacities. When a user elects to be serviced by a human insurance agent, relevant information from the user’s User Profile is displayed directly to the user’s selected insurance agent.

User Profile

As described above, a user’s User Profile serves as a central repository of all contact and insurance-related data entered by the user. The user has the ability to add, edit, or delete information from his User Profile at any time. In addition to user-entered data, the User Profile also contains administrative information such as a running record of E-Insure employee interactions with the user. This information enables E-Insure’s support staff to provide a consistently high-quality customer service experience across its client base, and is not accessible to the user.

Tracking Technologies

E-Insure and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service. To manage Flash cookies, please click here:

Log Files

Like most Web sites, E-Insure uses server log files. These logs may record details about a user’s visit to the site, including the following:

  • User internet protocol (IP) address.
  • User browser type.
  • User internet service provider (ISP).
  • Page from which the user entered the site.
  • Page to which the user exited the site.
  • User platform type.
  • Date & time of visit.
  • Specific sequence of user’s progress through site.

E-Insure uses this information to analyze trends, administer the site, track user movements in the aggregate, and gather broad demographic information for aggregate use. To assist us in performing these analyses, E-Insure uses popular log file tracking and analysis utilities including: Google Analytics and ChartBeat.

Behavioral Targeting

We partner with third parties to either display advertising on our website or to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may elect to turn off cookies or use your browser’s privacy settings to mask your identity, or you may opt-out by the following consumer choice mechanisms.

Please visit:

Digital Advertising Alliance (DAA)’s self-regulatory opt-out page ( and mobile application-based “AppChoices” download page (

European Interactive Digital Advertising Alliance (EDAA)’s consumer opt-out page (

Network Advertising Initiative (NAI)’s self-regulatory opt-out page (

Please note this does not opt you out of being served ads. You will continue to receive generic ads.


E-Insure Services restricts its communications to those users who have established accounts on the website.

Administrative communications are generally one-of-a-kind in nature, and involve specific issues regarding the user’s account. Examples of such communication are registration confirmations and confirmations of e-mail address change.

Social Media Features and Widgets

Our web site includes Social Media Features such as Facebook Like button and Google Plus. These Features may collect your IP address, which page you are visiting on your site, and may set a cookie to enable the Feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing them.


Though we at E-Insure Services make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served on our Web site and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. In certain situations, E-Insure may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. Such information is in aggregate form only, and is not linked to any personal information about our users.  E-Insure users can opt to have their personal information shared with reputable third parties deemed by E-Insure to have products or services of specific interest to them. Although E-Insure exerts no control over what such third parties do with this information once it is shared, users may at any time opt out of future sharing.  E-Insure Services will personally notify users at any time we share their personal information with a third party. E-Insure currently has no third-party information sharing arrangements.

We may provide your personal information to companies that provide services to help us with our business activities such as offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

If you have reason to believe that any E-Insure affiliate, partner, or a related third party is violating your privacy, we urge you to promptly notify our Customer Service department. If, following our investigation we determine that an affiliate has in fact violated a user’s privacy, we will issue a single warning.  Future violations will result in the immediate termination of the business relationship.  In the event E-Insure goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users’ Personal information will, in most instances, be part of the assets transferred. You will be notified via email and/or a prominent notice on our web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.


This Web site contains links to other sites. Please be aware that E-Insure Services is not responsible for the privacy practices of such other sites. We encourage our users to be aware of when they leave our site and to read the privacy policies of each and every Web site that collects personal information.

This privacy policy applies solely to information collected by this Web site. In certain cases—specifically when a user is filling out an application for one of E-Insure’s on-line quote engine partners—E-Insure uses framing technology to present content from our and our partner’s Web sites simultaneously. In every such case, we will clearly identify the framed partner Web page as an outside entity. E-Insure will not allow any framed any web page to collect a user’s personal information unless the page provides a level of security that meets our own high standard. Our site features access to the search engine Google where you have access to search for insurance sites or to browse the world wide web. Keep in mind that if you enter information in this search engine you will be taken off the web site.


E-Insure collects user feedback regarding each interaction with our partners. This feedback enables us to identify potential customer service issues, and is also an essential component of the ranking system that determines how partners are presented to prospective future clients. Although feedback is tied to specific user accounts within our database, such information is never presented to partners or to other users except in aggregate form, meaning that no particular feedback instance can be correlated to a specific user.


The mission of the e Insurance Journal is to help people and businesses make well-informed decisions about buying and managing insurance. Although Journal articles are primarily written by insurance industry professionals, the editors highly encourage editorial contributions from the lay public. Although contributors are free to attach personal contact information to their articles and letters, E-Insure accepts no responsibility for the consequences of publishing such potentially sensitive information in the public domain. If you want to update or delete the personal information you submitted with your editorial contribution, you can contact us at

Email or Newsletter Preferences

You may sign-up to receive our latest articles as they come out. If you would like to discontinue receiving this information, you may update your email preferences by using the “Unsubscribe” link found in emails we send to you. You may also contact us at and we can remove you from the list.


This Web site takes every precaution to protect our user’s information. When we ask users to enter personal information, that information is protected by industry-standard 128-bit Secure Sockets Layer (SSL) technology. Users can identify SSL-protected pages by the Norton Secured icon that appears at the bottom edge of Web browsers such as Google Chrome, Microsoft Internet Explorer, Mozilla Firefox, and Safari. E-Insure’s SSL certificate provider is Symantec Corporation, the leading company in SSL certificates. Click the icon to validate the integrity of E-Insure’s SSL-based security scheme.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted to our offices and our off-site data facility. Only employees who need the information to perform specific job tasks, such as customer service, are granted access to personally identifying information. All employees are kept up-to-date on our security and privacy practices. Finally, the servers that store personally identifying information are in a secure and hardened environment at Peer1 Hosting.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Information From Minors

E-Insure does not knowingly solicit or collect information from anyone under the age of 13.

Notification of Changes

E-Insure Services may update this privacy policy to reflect changes to our information practices. We will promptly post any material Privacy Policy changes to this Web page, our homepage, and will notify all active users of the change via the e-mail addresses associated with their accounts prior to the change becoming effective. Our goal is for our users to be fully aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it, thus we encourage you to periodically review this page for the latest information our privacy practices.

Questions & Feedback

Please direct any questions or feedback regarding this Privacy Policy to E-Insure’s Customer Service department. Upon request E-Insure will provide you with information about whether we hold any of your personal information. Privacy concerns, questions, and requests to inspect/change/delete/modify data collected covered by this policy are normally responded to within 15-30 business days depending on the nature of the request.

E-Insure Services, Inc.
200 E. Randolph St., Suite 5100
Chicago, IL 60601
(855) 372-7400

EFFECTIVEFFECTIVE DATE 07.29.2020 (Applies Only to the Policy Statements Above)

EINSURANCE refers to one web service and privacy policy operating on the following website domain names: